Categories: Media, MojoMedia, Social Media
MojoMedia not only realised the “God is a DJ flashmob” for IJD but also created a “Behind the scenes” documentary.
Relive the moment with a lot of humor, emotion and enthusiasm!
When IJD saw our 11.11.11 flashmob, they asked us to think of a concept to promote the Word Youth Day 2011 in Madrid.
We gladly took this challenge and raised the bar for ourselves. With 500 people we decided to take the city of Leuven for 1 day. Starting from 4 locations, 4 groups of people forming a “snake” ran through the city and joined at the “Grote Markt” for an exciting surprise performance.
Thanks to everybody’s efforts it became a big succes and IJD got a lot of press coverage. And now it is spreading on the internet and social networks.
This video is the first mix, the official clip will be available on wednesday and we hope to gain international attention again.
MojoMedia is once again very happy to present a real case of storytelling!
To promote the World Youth Day 2011 in Madrid, MojoMedia created a 30″ tv ad.
Based on existing footage of the World Youth Days and images shot in Madrid, MojoMedia and IJD created an appealing concept. MojoMedia realized this attractive ad and chose a dynamic voice over.
Concept & Production: MojoMedia
Voice over: Vic De Wachter