Categories: Media, MojoMedia, Social Media
MojoMedia not only realised the “God is a DJ flashmob” for IJD but also created a “Behind the scenes” documentary.
Relive the moment with a lot of humor, emotion and enthusiasm!
When IJD saw our 11.11.11 flashmob, they asked us to think of a concept to promote the Word Youth Day 2011 in Madrid.
We gladly took this challenge and raised the bar for ourselves. With 500 people we decided to take the city of Leuven for 1 day. Starting from 4 locations, 4 groups of people forming a “snake” ran through the city and joined at the “Grote Markt” for an exciting surprise performance.
Thanks to everybody’s efforts it became a big succes and IJD got a lot of press coverage. And now it is spreading on the internet and social networks.
This video is the first mix, the official clip will be available on wednesday and we hope to gain international attention again.
MojoMedia is once again very happy to present a real case of storytelling!
When 11.11.11 asked us to promote their new initiative “De Ronde van 11” in a creative way we didn’t hesitate to take on this challenge. We soon had the idea to organise a flashmob but we also wanted to differ from the existing ones. That’s why we decided to work with a big choir, 6 stunt bikers and 3 beatboxers.
With only 4 weeks preperation time and a cast & crew of over 160 people, we definitely needed a tight planning but thanks to everybody’s efforts it became a big succes.
We , at MojoMedia, were happy to realise this project that is a good example of a new way of communication using different digital channels.