Categories: Media, MojoMedia, Social Media
We , at MojoMedia, are very happy that our Choir/Bike Flashmob reached more than 1.000.000 views on YouTube!
When 11.11.11 asked us to promote their new initiative “De Ronde van 11” in a creative way we didn’t hesitate to take on this challenge. We soon had the idea to organise a flashmob but we also wanted to differ from the existing ones. That’s why we decided to work with a big choir, 6 stunt bikers and 3 beatboxers.
With only 4 weeks preperation time and a cast & crew of over 160 people, we definitely needed a tight planning but thanks to everybody’s efforts it became a big succes.
We , at MojoMedia, were happy to realise this project that is a good example of a new way of communication using different digital channels.
To start online conversations regarding the 11.11.11 project “De Ronde van 11″ Mojomedia was asked for a social media strategy to really engage people.
We began storytelling on a dedicated Facebook fan page involving well-known journalist Annemie Struyf and mountain biker Filip Meirhaeghe.
By creating imaginative content almost daily, the number of fans are not only increasing rapidly but people also start to interact on a regular basis.