When 11.11.11 asked us to promote their new initiative “De Ronde van 11” in a creative way we didn’t hesitate to take on this challenge. We soon had the idea to organise a flashmob but we also wanted to differ from the existing ones. That’s why we decided to work with a big choir, 6 stunt bikers and 3 beatboxers.

With only 4 weeks preperation time and a cast & crew of over 160 people, we definitely needed a tight planning but thanks to everybody’s efforts it became a big succes.

We , at MojoMedia, were happy to realise this project that is a good example of a new way of communication using different digital channels.