Categories: Media, MojoMedia, Social Media
We , at MojoMedia, are very happy that our Choir/Bike Flashmob reached more than 1.000.000 views on YouTube!
During World War I there were a lot of exceptional stories happening in the province of Limburg. Now, almost 100 years later, they decided to launch “Little stories in the Great War” to gather and preserve all this historical events.
Based on a true story MojoMedia realised a video about soldier Jean D’Hulst who writes his whife while being on the front line. Next to bringing this touching story to life we also set up a guerrilla campaign to launch this project and gain attention for the press conference.
Visit the Facebook page.
With more than 529.000 minutes gathered, our “Move for Air” campaign was a big succes!
The goal was to encourage people to move 248.600 minutes for cystic fibrosis because that is the daily amount of time spent on therapy by all CF patients in Belgium. The idea of the campaign was also to convince people to be more active and to gain positive awareness for cystic fibrosis and to give patients the chance to tell their story.
We are very happy with the positive reactions for the radio ads, the national and local press attention on tv, radio, in print and online and with the heartwarming reactions from CF patients.
A big thank you to all participants!
MojoMedia also produced the radio ads for the Move for Air campaign. Instead of using actors we decided to let the cystic fibrosis patients speak for themselves. In a 30 seconds ad they tell a little bit about their disease so people get more insite in what cystic fibrosis is and what impact it has on their lives.
The ads air on Studio Brussel, Radio 2, MNM, RTBF and Nostalgie FR.
Just before the start of the “Muco” week a lot of people already registered their “moves” for cystic fibrosis on the website. There are already more than 150.000 minutes moved for the good cause and we strongly believe that the goal of 248.600 minutes will be reached at the end of next week.
We’re also very pleased that a lot of well-known people and organisations agreed to participate. Soccer teams KVK Kortrijk, RSC Anderlecht, SV Zulte Waregem, Oud-Heverlee Leuven OHL and SK Lierse will help to spread the message, surprise cystic fibrosis patients and also give away tickets.
FM Brussel organises wall climbing for Move for Air, Aagje Vanwalleghem will suprise a school with a gymnastics lesson, Belle Perez will teach flamenco dancing, Svetlana Bolshakova will give a sports training, Sonja Kimpen will give a group lesson Synergie Wellness and Louis Talpe will surprise people that donated their minutes for Move for Air with a special session at a fitness center.
MojoMedia also produced the radio ads for this campaign and they start airing on national stations next week.
Donate your own minutes on www.moveforair.be
After producing the tv ad last year for the “Muco Vereniging” (Cystic Fibrosis Organisation) we are very glad to announce that we were asked to realize this year’s campaign. The theme for 2012 is “Move for Air” and the idea is to convince people to be more active. On the website Move For Air participants can add their efforts and start counting the minutes they move for the good cause.
During the “Muco” week famous people will suprise participants with their presence at “Move for Air” activities and the total ammount of gathered minutes will be announced. All this to get positive attention for cystic fibrosis and to make sure patients live a better, longer and happier life.
Stay tuned for more info and updates!
MojoMedia was asked to set up different channels for a new online platform regarding upcycling. We set up a blog, a Facebook page and a twitter account.
And we also created a video showing how to make a fruit bowl using old chairs. Because that is the idea of upcycling: using old materials to create something new.
We were asked by Greenpeace to develop a Facebook app that attracts users to like their Facebook page and to make them aware of the problems caused by oil drillings at the arctic.
The idea of the app is to become a virtual Arctic Warrior by going to an oil rig to leave a protest sign. To really give an idea of the atmosphere we integraded a dynamic video showing Greenpeace Warriors on a real mission.
And to make it even more attractive there also was a competition to win the last two Radiohead concert tickets and a T-shirt signed by the band. The most creative protest signs made a chance to win.
Next step in the Oxfam Trailwalker campaign are the challenges.
Well known people or organizations not only participate in the challenge but also invite others to do the same.
The videos gain extra attention and viewers are triggered to join this unique Oxfam event.
Watch the challenge from Minister Turtelboom.
Watch the challenge from Minister Nollet.
Watch the challenge from Maite Morren from Animo.
Watch the answer from “Jong Groen” to the Animo challenge.
Watch the answer from the mayor of Eupen to the challenge from Hasselt.
Or take a look at the challenge from the mayor of Hasselt:
After the release of the parody movies for the Oxfam Trailwalker 2012; it is now time for the next phase: the challenges.
To convince people to join the Trailwalker community we created a tool to make a custom Lord of the Rings video.
In this way it is appealing to challenge other people or to ask sponsors to take part in this unique event.
Create your own video here!