During World War I there were a lot of exceptional stories happening in the province of Limburg. Now, almost 100 years later, they decided to launch “Little stories in the Great War” to gather and preserve all this historical events.
Based on a true story MojoMedia realised a video about soldier Jean D’Hulst who writes his whife while being on the front line. Next to bringing this touching story to life we also set up a guerrilla campaign to launch this project and gain attention for the press conference.
With more than 529.000 minutes gathered, our “Move for Air” campaign was a big succes!
The goal was to encourage people to move 248.600 minutes for cystic fibrosis because that is the daily amount of time spent on therapy by all CF patients in Belgium. The idea of the campaign was also to convince people to be more active and to gain positive awareness for cystic fibrosis and to give patients the chance to tell their story.
We are very happy with the positive reactions for the radio ads, the national and local press attention on tv, radio, in print and online and with the heartwarming reactions from CF patients.
MojoMedia also produced the radio ads for the Move for Air campaign. Instead of using actors we decided to let the cystic fibrosis patients speak for themselves. In a 30 seconds ad they tell a little bit about their disease so people get more insite in what cystic fibrosis is and what impact it has on their lives.
The ads air on Studio Brussel, Radio 2, MNM, RTBF and Nostalgie FR.
Just before the start of the “Muco” week a lot of people already registered their “moves” for cystic fibrosis on the website. There are already more than 150.000 minutes moved for the good cause and we strongly believe that the goal of 248.600 minutes will be reached at the end of next week.
After producing the tv ad last year for the “Muco Vereniging” (Cystic Fibrosis Organisation) we are very glad to announce that we were asked to realize this year’s campaign. The theme for 2012 is “Move for Air” and the idea is to convince people to be more active. On the website Move For Air participants can add their efforts and start counting the minutes they move for the good cause.
During the “Muco” week famous people will suprise participants with their presence at “Move for Air” activities and the total ammount of gathered minutes will be announced. All this to get positive attention for cystic fibrosis and to make sure patients live a better, longer and happier life.
Cross Media Storytelling is all about adding dimension to your story in order to enhance the audience’s experience.
We, at MojoMedia, help you to tell your story on the different digital platforms whether it’s with text, photos or videos. We take care of your online and social media presence with imaginative content creation that aim for the heart of people.