WWF International - More Fish guerrilla
Categories: Media, MojoMedia, Social Media
On december 16th the Fisheries Ministers were discussing whether setting fishing quotas is really needed. WWF wanted their attention because they think it is a must to have quotas because to survive fish need to reproduce. We created a story of a fish movement led by Poseidon and a mermaid to spread their message of love and surprised people walking in the streets with an unexpected hug. We realized a video that will be published on YouTube but also created an “underwater world” in front of the European Council in Brussels to attract the attention of the EU decision makers.

More pictures in our Flickr album. More info: www.wwf.eu



“Met Belgerinkel naar de winkel” is an initiative from Bond Beter Leefmilieu, Unizo & CM. When they came to us for an inventive idea to promote their 2011 campaign with the theme “biking & love”, we gladly took this challenge.




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