After the release of the parody movies for the Oxfam Trailwalker 2012; it is now time for the next phase: the challenges.
To convince people to join the Trailwalker community we created a tool to make a custom Lord of the Rings video.
In this way it is appealing to challenge other people or to ask sponsors to take part in this unique event.
Create your own video here!
We’re very glad that we got the opportunity to create the 2012 campaign for the Oxfam Trailwalker. The campaign consists of different phases that will be executed until the next edition in August.
First step was the release of a teaser video without any reference to Oxfam. We made a Lord of the Rings parody (The Fellowship of the Trailwalker) that was spread online and got the attention of different media. People were talking about the mystery and because they recognized well known Belgian actors they were guessing what is was all about.
Today we released the reveal video that explained the purpose of the campaign. The reveal was covered online, in print and even got tv coverage. Next step will be the release of a challenge video that you can personalize and later we will focus on the team challenges.
In the meantime you can visit the campaign website or watch the movies on The New Fellowship YouTube & Vimeo channel. Or take a look at the extended MojoMedia version:
On december 16th the Fisheries Ministers were discussing whether setting fishing quotas is really needed. WWF wanted their attention because they think it is a must to have quotas because to survive fish need to reproduce. We created a story of a fish movement led by Poseidon and a mermaid to spread their message of love and surprised people walking in the streets with an unexpected hug. We realized a video that will be published on YouTube but also created an “underwater world” in front of the European Council in Brussels to attract the attention of the EU decision makers.
More pictures in our Flickr album. More info: www.wwf.eu
The tv ad we realised for the “Muco Vereniging” (Cystic Fibrosis Organisation) regarding newborn screening premiered on national tv today. And now you can also watch it online.
Client: Muco Vereniging
Concept & Production: MojoMedia
Director: Ray Leemans
DOP/Camera: Sven Joukes
Music: Steven Cornillie
Dutch voice: Bart De Pauw
French voice: Véronique Van Ertvelde (watch the French version)
Special thanks to cast & crew and the AZ Maria Middelares hospital!
We are very excited about an educational project we are working on for APOPO. APOPO is a social enterprise that researches, develops and disseminates detection rats technology for humanitarian purposes. We created a video that explains the idea of the WorldRatRace, a concept we created for secondary school students. Host is Lotte Verlackt and the voice-over was done by Axel Daeseleire. www.apopo.org
Lotte Verlackt
While already working on the 2012 campaign for the “Muco Vereniging” (Cystic Fibrosis Organisation) we were asked to produce the tv ad for this year’s campaign. This ad wants to gain attention for the petition asking a systematic cystic fibrosis screening for newborn babies. The ad will air on national tv during the “Muco” week. (één, Canvas, RTBF la trois) More info: www.muco.be
MojoMedia not only realised the “God is a DJ flashmob” for IJD but also created a “Behind the scenes” documentary.
Relive the moment with a lot of humor, emotion and enthusiasm!
“Met Belgerinkel naar de winkel” is an initiative from Bond Beter Leefmilieu, Unizo & CM. When they came to us for an inventive idea to promote their 2011 campaign with the theme “biking & love”, we gladly took this challenge.
Instead of just talking about the possibilities of social media, we decided to launch one of the biggest social media campaigns in Belgium and created the first interactive Facebook novella. A true storytelling case that started with the stolen bike of celebrity Roos Van Acker.
The story really began when she asked the friends on her public Facebook page to help find her bike back. A story that started as reality but soon became an intriguing adventure with the search for the thief, footage from a security camera and a relationship with the guy who took the bike and finally got exposed as a stalker. But in the end, Roos found the love of her life and they both rode their bikes happily ever after.
This story was told through text, pictures and videos on Facebook and Twitter but got media attention really fast. A lot of media picked up the story which resulted in a lot of press and tv coverage and exposure for “Met Belgerinkel naar de winkel”.
We like to thank everybody that made this campaign a success!
The Facebook profile page reached the maximum of 5000 friends, but you can stil take a look on the “Dit is Roos” fan page or YouTube channel.
With special thanks to the cast & crew for another great experience!
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