On december 16th the Fisheries Ministers were discussing whether setting fishing quotas is really needed. WWF wanted their attention because they think it is a must to have quotas because to survive fish need to reproduce. We created a story of a fish movement led by Poseidon and a mermaid to spread their message of love and surprised people walking in the streets with an unexpected hug. We realized a video that will be published on YouTube but also created an “underwater world” in front of the European Council in Brussels to attract the attention of the EU decision makers.

More pictures in our Flickr album. More info: www.wwf.eu

The tv ad we realised for the “Muco Vereniging” (Cystic Fibrosis Organisation) regarding newborn screening premiered on national tv today. And now you can also watch it online.

Client: Muco Vereniging
Concept & Production: MojoMedia
Director: Ray Leemans
DOP/Camera: Sven Joukes
Music: Steven Cornillie
Dutch voice: Bart De Pauw
French voice: Véronique Van Ertvelde     (watch the French version)

Special thanks to cast & crew and the AZ Maria Middelares hospital!

We are very excited about an educational project we are working on for APOPO. APOPO is a social enterprise that researches, develops and disseminates detection rats technology for humanitarian purposes. We created a video that explains the idea of the WorldRatRace, a concept we created for secondary school students. Host is Lotte Verlackt and the voice-over was done by Axel Daeseleire. www.apopo.org

Lotte Verlackt

While already working on the 2012 campaign for the “Muco Vereniging” (Cystic Fibrosis Organisation) we were asked to produce the tv ad for this year’s campaign. This ad wants to gain attention for the petition asking a systematic cystic fibrosis screening for newborn babies. The ad will air on national tv during the “Muco” week. (één, Canvas, RTBF la trois) More info: www.muco.be

MojoMedia not only realised the “God is a DJ flashmob” for IJD but also created a “Behind the scenes” documentary.

Relive the moment with a lot of humor, emotion and enthusiasm!

“Met Belgerinkel naar de winkel” is an initiative from Bond Beter Leefmilieu, Unizo & CM. When they came to us for an inventive idea to promote their 2011 campaign with the theme “biking & love”, we gladly took this challenge.

Instead of just talking about the possibilities of social media, we decided to launch one of the biggest social media campaigns in Belgium and created the first interactive Facebook novella. A true storytelling case that started with the stolen bike of celebrity Roos Van Acker.

The story really began when she asked the friends on her public Facebook page to help find her bike back. A story that started as reality but soon became an intriguing adventure with the search for the thief, footage from a security camera and a relationship with the guy who took the bike and finally got exposed as a stalker. But in the end, Roos found the love of her life and they both rode their bikes happily ever after.

This story was told through text, pictures and videos on Facebook and Twitter but got media attention really fast. A lot of media picked up the story which resulted in a lot of press and tv coverage and exposure for “Met Belgerinkel naar de winkel”.

We like to thank everybody that made this campaign a success!

The Facebook profile page reached the maximum of 5000 friends, but you can stil take a look on the “Dit is Roos” fan page or YouTube channel.

With special thanks to the cast & crew for another great experience!

When IJD saw our 11.11.11 flashmob, they asked us to think of a concept to promote the Word Youth Day 2011 in Madrid.

We gladly took this challenge and raised the bar for ourselves. With 500 people we decided to take the city of Leuven for 1 day. Starting from 4 locations, 4 groups of people forming a “snake” ran through the city and joined at the “Grote Markt” for an exciting surprise performance.

Thanks to everybody’s efforts it became a big succes and IJD got a lot of press coverage. And now it is spreading on the internet and social networks.

This video is the first mix, the official clip will be available on wednesday and we hope to gain international attention again.

MojoMedia is once again very happy to present a real case of storytelling!

We welcome you at our new location:

MojoMedia
Nijverheidsstraat 17
1840 Londerzeel

To promote the World Youth Day 2011 in Madrid, MojoMedia created a 30″ tv ad.

Based on existing footage of the World Youth Days and images shot in Madrid, MojoMedia and IJD created an appealing concept. MojoMedia realized this attractive ad and chose a dynamic voice over.

Client: IJD
Concept & Production: MojoMedia
Voice over: Vic De Wachter